RELEVANT EXPERIENCE

SPUNDGE – Community Manager (October 2012 to present

  • Manage Twitter, Facebook and blog content and build user community
  • Develop social media strategy and support client use of products

AZCENTRAL.COM – Social Media Producer (May 2011 to November 2011)

  • Managed Twitter, Facebook and live blogs during breaking news events
  • Trained newsroom staff on how to use social media as a reporting tool

BRAND ME A JOURNALIST – Personal Branding Blog (January 2010 to present)

CRONKITE NEWS SERVICE – Digital Reporter/Multimedia Producer (August 2010 to December 2010)

KJZZ-FM – Intern/Associate Producer, Here and Now (January 2010 to August 2010)

AWARDS AND RECOGNITION

Fall 2010

Spring 2010

Fall 2009

ASSOCIATIONS

  • Online News Association member, conference attendee – October 2010
  • Investigative Reporters and Editors member

PREVIOUS EXPERIENCE

LEO BURNETT U.S.A., Chicago, Illinois – Media Supervisor, 7Up (1994-1995)

  • Managed $2.5MM media buy in 25 television markets
  • Supervised twelve media buyer/planners, worked with account services teams, corporate marketing team and local clients
  • Selected publications and broadcast programming, negotiated rates, promotions and value-added packages

LEO BURNETT U.S.A., Chicago, Illinois – Media Buyer/Planner, Hallmark Cards (1993-1994)

  • Planned, executed and analyzed over $15.0MM of syndicated television, national print and free-standing newspaper insert media purchases
  • Evaluated Hispanic media research for Spanish-language card line promotions and used direct response research to generate names for direct marketing databases

WIEDEN + KENNEDY, Philadelphia, Pennsylvania – Media Planner, Subaru (1991-1993)

  • Planned and negotiated $11.0MM consumer magazine plan for launch of Subaru Impreza
  • Developed and monitored $8.0MM quarterly spot television, radio and newspaper plans
  • Analyzed demographic and psychographic research, assessed ratings and circulation delivery projections versus actual performance

Full-time Parent (1997-2009)

EDUCATION

December 2010

  • Arizona State University, Phoenix, Arizona, Master of Mass Communication

August 1989

  • University of Wisconsin-Madison, Madison, Wisconsin, Journalism Bachelor of Arts with distinction

Spring 1988

  • University of Wisconsin-Platteville, Platteville, Wisconsin, study abroad program at the Spanish-American Institute of International Studies, Seville, Spain